There was a time I didn't value workwear, until one incident in a retail store opened my eyes. Staff in neat, tidy uniforms looked professional and composed в” and not just on me, but on each other as well. It wasn't just about sewn-on emblems, but rather the feeling of being part of a common cause. It was then I understood: workwear means not just the image, but the internal atmosphere as well. As designer Paul Rand aptly put it: "Design is the silent ambassador of your brand." Uniforms are a perfect example of this ambassador: it broadcasts values without making a sound. Customers pick up on these signals: we judge a company by its employees instantly. But the impact isn't limited to the outside world: it changes how the team sees their role. I've encountered situations where a single standard of appearance changed the team's mindset. People feel connected to something bigger, rather than just task-executors. This kind of consolidation creates a quiet motivation that drives the team towards better results. In practice, quality workwear changes interactions on both sides of the counter
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